Reload is a new longevity center in Rotterdam. The treatments are split into two groups: cold therapies, like cryotherapy, ice bath and oxygen therapy, and warm therapies, like red light, infrared, sauna and floating.

I made the full brand identity, delivered as a brandbook. The starting point was the tagline 'Recover. Rebalance. Reload.' and that split between cold and warm. It became the basis of the colour palette: a warm reddish brown for the warm therapies, a cool blue grey for the cold ones, and a sage green in between for balance.